Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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To rejoice this technological breakthrough, only 888 confined version bottles will be created creating this an unmissable bit of record for collectors.
This new, lightweight bottle is usually a factor of exquisite elegance; but far more importantly, it demonstrates what is possible With regards to lightweighting glass. We'll continue on applying these learnings throughout our array, using much more progressive strides as we look to the way forward for Scotch.”
From American bourbon to Scotch whisky, read our helpful manual to the different sorts of whisky, how they’re produced And exactly how they differ.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been produced by adopting a take a look at-and-find out model, planning and Discovering with no limitation and imagining what the future of light-weight luxury packaging could bring.
Our DRINKiQ programme aims to raise the 'collective drink IQ' by escalating community consciousness of the results of Liquor and supporting dependable consuming.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s motivation to innovation, with hopes that the bottom-breaking style could encourage the greater high-class, light-weight, and very low-carbon whisky bottles of tomorrow.
In the course of its five years of analysis, the model has become granted a British isles patent4 and also to encourage more development during the market – and in a first for Diageo – a license to the patent might be available on a royalty-no cost basis to everyone on this planet who wishes to share in these discoveries.
Johnnie Walker Blue Label Ultra will be the brand name’s lightest 70cl Scotch whisky glass bottle thus far and also to the most beneficial of the manufacturer’s knowledge and exploration, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design takes bold strides and dares to experiment having a recognised paradigm of luxury.
With much less than 888 bottles launched globally, Every bottle is separately numbered and presented inside a luxury collector’s case.
We're here everytime you're ready to go ahead and take plunge with Johnnie Walker and find out cocktail recipes, new product or service launches and the newest from our globe of whisky.
Five years in the past, Johnnie Walker established out with a certain ambition; to maneuver the spirits industry forward. Getting discovered that numerous luxurious types were being heading in a new path – ‘delicate’, as an alternative to ‘heavy’ – the brand sought to experiment with certainly one of its most luxury whiskies. Aiming to drive the boundaries of lightweighting glass, all inside the name of progress.
Diageo has submitted filings to get its granted UK Patent No. GB2616831 B endorsed as licensable of correct around the UKIPO patent register, and fascinated functions are invited to get more info request a standard royalty free, non-exceptional licence from Diageo.
Claimed prepare aims to lessen the excess weight of glass in Johnnie Walker packaging. This could have a immediate impact on the carbon emissions of Johnnie Walker packaging, both of those with regards to creation and transport.
“We’re possibly about 12 months from All those to start with products and solutions hitting the marketplace because of the lightweighting plan.”
This is the one particular-off bottle for now illustrating the artwork with the possible, as being a design and style experiment and redefining lightweight as luxury. We will proceed to apply these learnings throughout the wider Diageo vary.
That activity fell to Diageo’s international design director Jeremy Lindley. Toughness and basic safety have been Lindley’s priorities, but function necessary to stick to variety. Immediately after Studying the By natural means strongest condition for glass is definitely the teardrop—the shape it Obviously assumes when liquid—Lindley and his group made a teardrop with square sides, inside of a nod for the traditional Johnnie Walker silhouette.
Together with this, for The 1st time in Diageo’s background, a license to our patent for mild-bodyweight glass beverage containers is going to be provided on the royalty-cost-free basis to all as a method to motivate progress in the wider market.